Dejan Garz is a master hairdresser, content creator and entrepreneur. During the COVID lockdown, he began sharing his haircare knowledge on social media and quickly reached millions. In this episode, we explore why haircare is education, how trust between creator and community is built, and why social media shouldn’t be confused with perfection.
In this conversation you’ll learn:
- how Dejan moved from a small town to Hamburg to become a hairdresser
- why the pandemic became a turning point for his creator journey
- how one viral TikTok changed everything
- why haircare content matters to a broad audience
- why hairdresser training and master exams are often underestimated
- how Dejan continuously educates himself
- why drugstore products are part of his mission
- how his own haircare products evolved from community trust
- why hair should be fun
- why social media comparisons can be misleading
