With Home One, Simon Becker wants to transform one of Germany’s slowest-moving markets: single-family home building. Instead of one-off custom builds, Home One focuses on eco design houses as serial products that can be configured online and manufactured modularly. In this episode, we explore why homebuilding has long been a supplier’s market, how to develop an entire house like a product – and why modern residential architecture is as much about minimalism, branding and process as it is about materials.
In this conversation you’ll learn:
- why Home One originally started under a different title – and why that had to change
- how the idea of “e-commerce for prefab houses” turned into the minimal house Cabin One
- why Simon considers the traditional housebuilding and prefab industry innovation-averse – and why the current construction crisis is also an opportunity
- why Home One is all-in on serial products: you can configure, but not fully individualise everything
- how the single-family home House One works: eco design, modular prefabrication and onsite assembly in just a few days
- why product development in housing should look more like the automotive industry – with clear price targets, a defined customer and true series production
- how launch fails, crisis years and even a police intervention shaped the team’s entrepreneurial resilience
- why brand is widely underestimated in housing, and how each built house becomes the best possible billboard
- what it says about you if you live in a House One – and why Simon sees himself as part of the target group
