Moritz Neuhaus is founder and CEO of Insight Consulting and has built over 400 personal brands with his team. In this episode, we discuss why personal branding for CEOs goes far beyond content creation, how LinkedIn has become the new CRM, and why Germany massively lags behind in personal branding – but has enormous growth potential.

In this conversation you'll learn:

- why personal brands achieve 3-10x more reach than corporate accounts

- how personal branding moves stock prices and attracts top talent

- why the combination of competence and human warmth is crucial

- why not every CEO is suitable for personal branding

- how LinkedIn became the most important B2B platform and new homepage

- why Germany lags behind with only 16 million LinkedIn users

- how attribution and success measurement work in personal branding

- what "value" on LinkedIn really means

- what role personality plays in personal brand success

Timestamps:

00:00 – Intro & Personal Branding as CEO toolkit
01:31 – Why Personal Branding: People follow people
05:14 – C-Level focus vs. Corporate Influencer programs
07:41 – Competence + human warmth: The success formula
13:45 – Identifying marketable leadership personalities
18:26 – Attribution and success measurement in personal branding
24:19 – LinkedIn as content machine and new homepage
31:16 – Germany lags behind: LinkedIn growth potential
42:55 – Optimizing LinkedIn profiles as landing pages
46:24 – Personal Branding: Hype or sustainable strategy?
51:19 – What "value" on LinkedIn really means