Klaus Fiala is Editor-in-Chief of Forbes (German-language edition) and manages one of the world's most recognized business brands. In this episode, we discuss how Forbes navigates between traditional business journalism and new creator phenomena, why print still works in the DACH region, and why journalistic integrity faces increasing pressure from marketing expectations.

In this conversation you'll learn:

- how Forbes started in 1917 with "business creates happiness, not just millions"

- why creators like Pamela Reif strategically belong on Forbes covers

- why print remains profitable in German-speaking countries (vs. USA with under 10%)

- why Forbes deliberately avoids paywalls and focuses on events

- how the global licensing model works and why Austria is unique

- why LinkedIn/Instagram are main channels while TikTok remains challenging

- what the Top Creator List reveals about modern entrepreneurship

- why journalistic standards remain non-negotiable despite marketing pressure

- how events become the primary monetization strategy

Timestamps:

00:00 – Intro & Forbes as global business brand

01:55 – Forbes history: From 1917 to Billionaires List

05:15 – Licensing model and unusual Austria setup

07:37 – Creator phenomena: New entrepreneurship forms on covers

13:10 – Print vs. digital: DACH region vs. USA development

17:36 – Events and lists as monetization strategy

24:20 – Social media strategy: LinkedIn, Instagram and TikTok

31:11 – Top Creator List and definition of entrepreneurship

34:03 – Journalistic standards under marketing pressure

39:25 – Creator responsibility and transparency